Privacy Notice

Last updated: September 2021

Sensat Surveying Ltd and its Group Companies (as defined below) (together, “Sensat”) understand that your privacy is important to you and that you care about how your personal data (as further defined in Part 4 below) is used.

We respect and value the privacy and the privacy rights of everyone who visits this website,, any other Site, or uses any products, software or services operated by us, and will only collect and use personal data in ways that are described in this Privacy Notice, and in a way that is consistent with Sensat’s obligations and your rights under applicable law.

Please read this Privacy Notice carefully and ensure that you understand it; it applies to Sensat’s use and processing of any and all data collected by Sensat in relation to the use of any Sites, the attendance of Sensat events, the subscription to Sensat newsletters, in each case by customers and prospective customers of Sensat as well as Sensat’s suppliers and business partner and their representatives.

1. Definitions and Interpretation

In this Privacy Notice the following terms shall have the following meanings:

Account” means an account required to access and/or use certain areas and features of a Site;

Cookie” means a small text file placed on your computer or device by our Site when you visit certain parts of our Site and/or when you use certain features of our Site. Cookies contain information that is transferred to your computer’s hard drive. Details of the Cookies used by our Site are set out in Part 14, below;

Cookie Law” means the relevant parts of the Privacy and Electronic Communications (EC Directive) Regulations 2003 (as amended in 2004, 2011 and 2015) as it applies in UK domestic law by virtue of the European Union (Withdrawal) Act 2018 and the UK GDPR;

Data Protection Law” means the UK GDPR and the Data Protection Act 2018;

Group Company” means Sensat Surveying Ltd and Sensat Ltd and “Group Companies” means all of them; and

Site” means any website hosted or operated by Sensat Surveying Ltd (or any Group Company) including, but not limited, to; and

UK GDPR” means the EU Regulation 2016/679 General Data Protection Regulation as it applies in UK domestic law by virtue of the European Union (Withdrawal) Act 2018.

2. Information About Sensat

Our Sites are owned and operated by Sensat Surveying Ltd (or, where applicable, a Group Company), a limited liability company registered in England and Wales under company number 09869690. The “data controller” (as defined in the Data Protection Legislation) in respect of your personal data will be Sensat Surveying Ltd.

  • Registered address: 30 City Road, London, EC1Y 2AB
  • Main trading address: 160 Old Street, London, EC1V 9BP
  • VAT number: 229 146 408
  • Data Protection Officer: Harry Atkinson
  • Email address:
  • Telephone number: +44 (0) 20 3488 2645
  • Postal address: 160 Old Street, London, EC1V 9BP
  • We are regulated by the Information Commissioner Officer (Registration number: ZA203170)

3. What Does This Privacy Notice Cover?

This Privacy Notice sets out and describes how Sensat will use and/or process any personal data or information submitted to us by, provided to us by, or otherwise collected by us from, amongst others, visitors and users of the various Sensat products, Sites, services, attendees of Sensat events, Sensat customers (including prospective customers) and their representatives.

Sensat also processes personal data on behalf of our customers subject to a written contract, but Sensat does not control the data processing or protection practices of its customers.

Our Sites may contain hyperlinks to, and details of, third party websites. We have no control over, and are not responsible for, how your data is collected, stored, or used by other websites or the privacy policies and practices of third parties, and therefore advise you to check the privacy policies and practices of any such third parties before providing any data to them.

4. What Is Personal Data?

Personal data is defined by the UK GDPR as any information relating to an identified or identifiable natural person. An identifiable natural person is one who can be directly or indirectly identified, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.

Personal data is, in simpler terms, any information about you that enables you to be identified. Personal data covers obvious information such as your name and contact details, but less obvious information such as identification numbers, electronic location data, and other online identifiers may also be classed as personal data.

5. What Are My Rights?

Under the Data Protection Legislation and Cookie Law, you have the following rights:

a) The right to be informed about our collection and use of your personal data. This Privacy Notice should tell you everything you need to know, but you can always contact us to find out more or to ask any questions using the details in Part 15.

b) The right to access the personal data we hold about you. Part 13 will tell you how to do this.

c) The right to have your personal data rectified if any of your personal data held by us is inaccurate or incomplete. Please contact us using the details in Part 15 to find out more.

d) The right to be forgotten, i.e. the right to ask us to erase, delete or otherwise dispose of any of your personal data that we hold. Please contact us using the details in Part 15 to find out more.

e) The right to restrict (i.e. prevent) the processing of your personal data in certain circumstances. For example, if you have contested the accuracy of the personal data we hold about you, you are entitled to ask us to restrict processing of your personal data while we verify its accuracy.

f) The right to object to us using your personal data for a particular purpose or purposes in certain circumstances. For example, you have the right to object to processing of your personal data for direct marketing purposes. Please contact us using the details in Part 15 to find out more.

g) The right to withdraw consent. This means that, if we are relying on your consent as the lawful basis for using your personal data, you are free to withdraw that consent at any time. In certain cases, we may continue to process your information after you have withdrawn consent if we have a legal basis to do so or if your withdrawal of consent was limited to certain processing activities.

h) The right to data portability. This means that, if (i) you have provided personal data to us directly; (ii) we are using it with your consent or for the performance of a contract; and (iii) that data is processed using automated means, you have the right to receive a copy of this personal data in a structured, commonly used and machine readable format and request that we transmit the data to a third party.

i) Rights relating to automated decision-making and profiling. We do not use your personal data in this way.

j) You have the right to opt-out of marketing communications we send you at any time. You can exercise this right by using the links provided in our emails or by contacting us at

For more information about our use of your personal data or exercising your rights as outlined above, please contact us using the details provided in Part 15.

It is important that your personal data is kept accurate and up-to-date. If any of the personal data we hold about you changes, for example if you change your email address or if you wish to cancel any request you have made of us, or if you become aware that we have inaccurate personal data about you, please let us know by contacting us using the details set out in Part 15.

Further information about your rights can also be obtained from the Information Commissioner’s Office.

If you have any cause for complaint about our use of your personal data, you have the right to lodge a complaint with the Information Commissioner’s Office ( We would however welcome the opportunity to resolve your concerns ourselves, however, so please contact us first, using the details in Part 15.

Finally, even though we will take all reasonable steps to protect your personal data, we cannot guarantee the security of any personal data you disclose online.

6. What Data Do We Collect and How?

Many of the services offered by us require us to collect personal data about you in order to perform our services, evaluate our marketing activities and provide you access to our products and services to which you or your employer have purchased or subscribed.

Depending upon your use of a Site, we may collect and hold some or all of the personal and non-personal data set out in the table below, using the methods also set out in the table. Please also see Part 14 for more information about our use of Cookies and similar technologies and our Cookies Notice.

We do not collect any ‘special category’ personal data, any personal data relating to children or any data relating to criminal convictions and/or offences. For these purposes, ’special category personal data’ is data revealing racial or ethnic origin; political opinions; religious or philosophical beliefs; trade union membership, genetic data, biometric data, data concerning health or sex life or sexual orientation.

Data CollectedHow We Collect the Data
Identity information including; name, title, profile picture/photo, passwordPersonal interactions / User form submission/upload
Contact information including; email address, telephone numberPersonal interactions / User form submission/upload
Preference information including your marketing and communications preferencesPersonal interactions / User form submission/upload
Business information including; business/company name, job title, professionPersonal interactions / User form submission/upload
Data from live polls, surveys and publicly available information, such as social media postsPersonal interactions / User form submission/upload
Usage data including: IP address, web browser type and version, operating system, date of usage of services and/or login to any Site, email address of relevant user, location data, logs, back-end information and server calls, communication data, device information (device ID, operating systems, pages viewed, time spent, type of browser and device used)as well as other information about the timing, frequency and pattern of your service useEither automatically or via internal or external analytics tracking system

7. How Do We Use Your Data?

Under the Data Protection Legislation, we must always have a lawful basis for collecting and using personal data.

The following table describes how we may use your personal data, and our lawful basis for doing so:

What We DoWhat We DoOur Lawful Basis
Communicating with you, managing our relationship with you, keeping records of those communications and promoting our products and services to you. For example, Sensat may contact you if you express an interest in our product by submitting a form.Name, Email address, Telephone Number, Job title, Employing company, Profile picture/photo, marketing preferences, data from live polls, surveys and publicly available informationTo perform a contract with you, or where the processing is in our legitimate interests, in particular communicating with you as necessary to provide our services to you, managing our customer relationships and for our legitimate commercial interests.
Operating and administering our products, software, services and SitesName, email address, password, IP address, web browser type and version, operating system, date of usage of services and/or login to any SiteTo perform a contract with you, or where the processing is in our legitimate interests, in particular operating our products, software, services and Sites and communicating with you as necessary to provide our services to you and for our legitimate commercial interests.
Supplying you with marketing information or media alerts by email that you have opted-in-toName, email address, telephone number, marketing preferences, data from live polls, surveys and publicly available informationOur legitimate interests, in particular in promoting our business, by using the data you provide to contact you with information related to your request and Sensat's product.
Analysing the use and patterns of use of a Site and our services, including by using automated systems to analyse your use of our products, software, services and websites and using techniques such as machine learning Email address, usage data (IP address etc), location data, logs, back-end information and server calls, communication data, device information (device ID, operating systems, pages viewed, time spent, type of browser and device used) Our legitimate interests, namely managing, monitoring and improving our Sites, services and products and maintaining compliance with our internal policies and procedures.

We may process any of your personal data where necessary for the establishment, exercise or defence of legal proceedings. In such a scenario, the legal basis for this proceeding is our legitimate interests, by virtue of protecting and asserting our legal rights, your legal rights and, if required, the legal rights of others. In addition to the specific purposes for which we may process your personal data set out above, we may also process any of your personal data where such processing is necessary for compliance with legal obligations to which we are subject (such as anti-money laundering obligations).

We will only use your personal data for the purpose(s) for which it was originally collected and the purposes explained in this Privacy Notice unless we reasonably believe that another purpose is compatible with that or those purpose(s) and need to use your personal data for that purpose. If we do use your personal data in this way and you wish us to explain how the new purpose is compatible with the original purpose, please contact us using the details in Part 15.

If we need to use your personal data for a purpose that is unrelated to, or incompatible with, the purpose(s) for which it was originally collected, we will inform you and explain the legal basis which allows us to do so.

In some circumstances, where permitted or required by law, we may process your personal data without your knowledge or consent. This will only be done within the bounds of the Data Protection Legislation and your legal rights.

8. How Long Will You Keep My Personal Data?

We will not keep your personal data for any longer than is necessary for our ongoing legitimate business needs, whether that be to provide you with the services requested or for the purposes of satisfying any legal, accounting, or reporting requirements.

Notwithstanding the above, we may retain your personal data where such retention is required for compliance with a legal obligation to which we are subject, or in order to protect your vital interests or the vital interests of another natural person.

9. How and Where Do You Store or Transfer My Personal Data?

Your personal data and files are stored on Sensat servers and the servers of our third party providers we hire to provide services to us. Your personal data may be transferred outside the UK because we have servers located worldwide, and the companies we hire to help us run our business are located in different countries around the world.

We will however not routinely transfer your personal data to, or store it, outside of the United Kingdom. If we do happen to store or transfer any of your data outside the United Kingdom, we will take all reasonable steps to ensure that it is protected and transferred in a manner consistent with applicable legal requirements.

This may be done in a number of different ways, for instance:

  • the country that we send the data to might be approved based on ‘adequacy regulations’ enacted under the UK GDPR as offering an adequate level of protection for personal data;
  • the recipient might have signed up to a contract based on “Standard Contractual Clauses” approved under the UK GDPR or by the European Commission and the UK Information Commissioner’s Office, obliging them to protect your personal data; or
  • in other circumstances, the law may permit us to otherwise transfer your personal data outside the United Kingdom.

The security of your personal data is essential to us, and to protect your data, we take a number of important measures, including the following:

  • limiting access to your personal data to those employees, agents, contractors, and other third parties who have a legitimate need to know and ensuring that they are subject to duties of confidentiality at all times. Sensat employees are required to follow all applicable laws and regulations, including in relation to data protection laws;
  • procedures for dealing with data breaches (the accidental or unlawful destruction, loss, alteration, unauthorised disclosure of, or access to, your personal data) including notifying you and/or the Information Commissioner’s Office where we are legally required to do so.

When you contact us about your file, you may be asked for some personal data. This is a safeguard designed to ensure that only you, or someone authorised by you, has access to your file with us.

It is important to remember that the transmission of data via the internet may not be entirely safe or secure and you are therefore advised to take and put in place suitable precautions when transmitting data to us via the internet.

10. Do You Share My Personal Data?

We may need to share your data if doing so is reasonably necessary to provide a service that you have required, provided that we will take reasonable steps to ensure that your data will be handled safely, securely, and in accordance with your rights, our obligations and the obligations of any applicable and relevant third party under the law. In particular, we may need to share your personal data with third party agents and contractors for the purposes of enabling them to provide data analysis, customer support, storage, web hosting, marketing services, security/monitoring services and other services to us and any entity we may appoint from time to time to evaluate the effectiveness of the Sites. These third parties will be subject to appropriate confidentiality requirements and they will only use your personal data as described in this Privacy Notice.

We may also share your personal data to our Group Companies, and they will only process personal data for purposes that are described in this Privacy Notice or notified to you when we collect your personal data.

If you interact with other users of our Sites, those users may see and, in certain cases, potentially share, your name, profile picture/photo, and descriptions of your activity, including sending invitations to other users and chatting with other users.

If we sell, transfer, or merge all or parts of our business or assets, any relevant personal data of yours may be transferred to a third party as part of, and within the context, of such a sale, transfer or merger. Any new owner of our business may continue to use your personal data in the same way(s) that we have used it, as specified in this Privacy Notice.

Likewise, we may compile statistics about the use of our Site (including data relating to traffic, usage patterns and user behaviour and numbers). We may from time to time share any such data with third parties (including, but not limited to, potential investors, affiliates and partners), provided that any and all such data will only be shared in accordance with, and within the limits of, applicable law.

In some limited circumstances, we may be legally required to share certain personal data, which might include your own, for example if we are involved in legal proceedings or complying with legal obligations, a court order, or the instructions of a government authority and/or where the disclosure of your personal data is necessary (i) as a matter of applicable law or regulation; (ii) for the establishing, exercise or defence of legal claims or (iii) to protect your vital interests or those of any other person.

11. How Can I Control My Personal Data?

In addition to your rights under the Data Protection Legislation set out in Part 5, when you submit personal data via our Site, you may be given options to restrict our use of your personal data.

In particular, we aim to give you strong controls on our use of your data for direct marketing purposes (including the ability to opt-out of receiving emails from us which you may do by unsubscribing using the links provided in our emails, by contacting or at the point of providing your details).

There are places within the Sites that allow you to upload or otherwise share content, models, comments, and to communicate with others. You can sometimes limit who can see your contributions, but some places can be seen by other users of the relevant Site. You should make sure you understand with whom you are sharing your information before sharing it.

To remove content you have shared on our Sites, please use the same Site feature you used to share the content. If another user invites you to participate in shared viewing, editing, or commenting of content, you may be able to delete your contributions, but usually the user who invited you has full control.

If you wish to correct, update or request deletion of your personal data, you can do so at any time by contacting us using the contact details provided in Part 15.

12. Can I Withhold Information?

You may access our Site without providing your name or any contact information. Where we need to collect personal data by law, or under the terms of a contract we have with you, and you fail to provide that data when requested, we may not be able to perform the contract. For example, we may not be able to provide you with access to our software and/or platform if you do not supply your name and email address. In this case, we may have to cancel your access to a service.

You may also restrict our use of Cookies. For more information, see Part 14 and our Cookies Notice.

13. How Can I Access My Personal Data?

If you want to know what personal data we have about you, you can ask us for details of that personal data and for a copy of it (where any such personal data is held). This is known as a “subject access request”.

All subject access requests should be made in writing and sent to the email or postal addresses shown in Part 15.

There is not normally any charge for a subject access request. However, if your request is “manifestly unfounded or excessive” (for example, if you make repetitive requests) a fee may be charged to cover our administrative costs in responding.

14. Cookies

We use Cookies and similar technologies to distinguish you from other users of our Sites, to improve your experience when accessing our Sites, to customise advertising (including for retargeting purposes) and to improve our Sites.

Our Site may place and access certain first-party Cookies on your computer or device. First-party Cookies are those placed directly by us and are used only by us. We use first–party Cookies to facilitate and improve your experience of our Site and to provide and improve our services. We do not use first-party Cookies to create behavioural profiles of users.

Cookies do not give us access to your computer or any information about you, other than the data you choose to share with us. These Cookies are also not used to create behavioural profiles of users.

Before Cookies which are not strictly necessary are placed on your computer or device, you will be informed that the relevant Site uses Cookies to provide you with an easier, more personalised experience as well as to customise advertising (including for retargeting purposes), and you will be asked for your consent. You will have the opportunity to review our Privacy Notice (including this section on Cookies) and our Cookies Notice. By providing such agreement to the placing of Cookies you are enabling us to provide the best possible experience and service to you. If you decide to block Cookies, you will not be able to use all the features on our Sites.

Certain features of our Sites depend on Cookies to function. Cookie Law deems these Cookies to be “strictly necessary” in that they are essential in order to enable you to move around our Sites and use its features, such as accessing secure areas. Your consent will not be sought to place these Cookies, but it is still important that you are aware of them. You may block these Cookies by changing your internet browser’s settings as detailed below, but please be aware that our Sites may not work properly if you do so.

Furthermore, our Sites use, or may use, analytics services provided by, amongst others, Google Analytics, LinkedIn, Hubspot, WordPress, ClientSuccess and Segment. Website analytics refers to a set of tools used to collect and analyse usage information and user behaviour (for example, about the number of people using our Sites and to better understand how they find and use our Sites), enabling us to better understand how our Sites are used. This, in turn, enables us to improve our Sites and the services offered through them. The above-mentioned analytics service(s) used by our Sites use(s) Cookies to gather the required information and to track web browsing behavior.

You do not have to allow us to use these Cookies, however whilst our use of them does not pose any risk to your privacy or your safe use of our Sites, it does enable us to continually improve our Sites, making it a better and more useful experience for you.

Our Sites use, or may use, the following Cookies:

Cookie key Provider/Domain Cookie type ExpirationDescription/Purpose
AnalyticsSyncHistory Third-party1 monthUsed to store information about the time a sync with the lms_analytics cookie took place for users in the Designated Countries
li_gc.linkedin.comThird-party1 year 11 monthsUsed to store guest consent to the use of cookies for non-essential purposes purpose platform session cookie used to maintain an anonymous user session by the server.
_ga.sensat.coFirst-party2 yearsAssociated with Google Universal Analytics. Used to distinguish unique users and to calculate visitor, session and campaign data for the site's analytics reports.
_gid.sensat.coFirst-party1 daySet by Google Analytics. Used to store and update a unique value for each page visited and to count and track pageviews.
_gat_UA-63699609-1.sensat.coFirst-party1 hourSet by Google Analytics and used to limit the amount of data recorded by Google on high traffic volume websites
__hstcHubspotThird-party1 yearAssociated with HubSpot. Keeping track of your website sessions. It contains the domain, utk, initial timestamp, last timestamp, current timestamp, and session number (increments for each subsequent session).
__hssrcHubspotThird-partySessionWhenever HubSpot changes the session cookie, this cookie is also set to determine if the visitor has restarted their browser.
__hsscHubspotThird-party30 minutesKeeps track of sessions. This is used to determine if HubSpot should increment the session number and timestamps in the __hstc cookie. It contains the domain, viewCount (increments each pageView in a session), and session start timestamp.
_gcl_auGoogle AdSenseThird-party3 monthsUsed by Google AdSense for experimenting with advertisement efficiency across websites using their services
test_cookieDoubleClickThird-party15 minutesThis cookie is set by DoubleClick (which is owned by Google) to determine if the Site visitor's browser supports cookies / First-party1 yearThis cookie is used to recognize visitors who use the chat box feature. If a visitor leaves the Site before they are added as a contact, they will have this cookie associated with their browser.
_fbpFacebookThird-party3 monthsUsed by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers
UserMatchHistoryLinkedInThird-party1 monthLinkedIn Ad analytics (i.e. track visitors so that more relevant ads can be presented based on the visitor's preferences)
bcookieLinkedInThird-party2 yearsFor sharing the content of the Site via social media
lidcLinkedInThird-party1 dayEnsures the proper functioning of the Site
bscookieLinkedInThird-party2 yearsUsed by LinkedIn for tracking the use of embedded services
IDEDoubleClickThird-party1 yearThis cookie is set by Doubleclick and carries out information about how the end user uses the website and any advertising that the end user may have seen before visiting the said website.
hubspotutkHubspotFirst-party1 yearThis cookie is used to keep track of a visitor's identity. This cookie is passed to HubSpot on form submission and used when deduplicating contacts.
langLinkedInThird-partySessionUsed to store language preferences, to serve up content in the stored language.
ls_smartpushsensat.coFirst-party2 daysPending
cookielawinfo-checkbox-necessarysensat.coFirst-party1 yearTo read if cookies can be placed
cookielawinfo-checkbox-non-necessarysensat.coFirst-party1 yearTo read if cookies can be placed
elementorsensat.coFirst-partyNeverUsed by the Site’s WordPress theme and allows us to implement or change the Site’s content in real-time

In addition to the controls that we provide, you can choose to enable or disable Cookies in your internet browser. Most internet browsers also enable you to choose whether you wish to accept, delete or disable all Cookies or only third-party Cookies. By default, most internet browsers accept Cookies, but this can be changed. For further details, please consult the help menu in your internet browser or the documentation that came with your device.

You can choose to delete Cookies on your computer or device at any time, however you may lose some features or functionality of our Sites and services, and information that enables you to access our Sites and services more quickly and efficiently including, but not limited to, login and personalisation settings.

It is recommended that you keep your internet browser and operating system up-to-date and that you consult the help and guidance provided by the developer of your internet browser and manufacturer of your computer or device if you are unsure about adjusting your privacy settings.

15. How Do I Contact You?

To contact us about anything to do with this Privacy Notice, your personal data and data protection, including to make a subject access request or to ask us to erase, delete or otherwise dispose of any of your personal data that we hold, please use the following details:

16. Changes To This Privacy Notice

We reserve the right to update and change this Privacy Notice from time to time in order to reflect any changes to the way in which we process your personal data, in light of changing legal requirements or if we change our business in a way that affects personal data protection.

Any changes will be posted on our Sites. For new users, the change will become effective upon posting. For existing users, if the change is significant, it will become effective 30 days after posting, otherwise it will become effective immediately upon posting. We recommend that you check this page regularly to keep up-to-date and ensure you are happy and comfortable with any changes or updates to this Privacy Notice. If you do not agree to any changes that we make, you should not use or access (or continue to use or access) our Sites.

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